If you own an Etsy store, you know that having the right keywords is key to driving traffic and sales. As an Etsy seller you want to make sure that your potential customers can easily find your products when they search for them on the platform. But how do you know what the right keywords are?
It’s not as hard as it may seem. With a little research, you can find the best keywords to use in your Etsy store. Here’s how:
1. Research Your Etsy Competitors
When it comes to finding the right keywords for your Etsy store, it pays to do some research. Start by looking up the keywords that your competitors are using. What keywords are they using in their product titles and descriptions? This can give you a good idea of the words that your potential customers are likely to use when searching for items like yours.
2. Analyze Your Customer Demographics
Your customer demographics can give you some insight into the type of keywords to use. Think about who your target customers are: Are they likely to be searching for something specific? Or are they more likely to use broader terms? Knowing this can help you narrow down the keywords to use in your Etsy store.
3. Use Etsy Keyword Tools
There are plenty of keyword tools available online. These can be really helpful when searching for the right keywords to use in your Etsy store. Just enter in the terms that you think customers are likely to use and see what comes up. You can also use these tools to check the competition level for each keyword. This will give you an idea of how easy or hard it will be to rank for that keyword.
One of our favourite tools to use at The SEO Girls is eRank. The way keyword data is explained and presented within their platform is easy to understand for everyday use.
4. Use Long-Tail Keywords
Long-tail keywords are longer phrases that are more specific. For example, instead of using the keyword “jewelry”, you might use “handmade jewelry for brides”. Long-tail keywords are great for targeting a more specific audience, and can help you rank for a wider range of terms.
5. Use SEO-Friendly Titles and Descriptions
When it comes to SEO, titles and descriptions are key. Make sure that you’re including the right keywords in your product titles and descriptions. This will help ensure that your products show up when customers search for them.
By using these tips, you can find the right keywords to use in your Etsy store. This will make it much easier for customers to find your products and make your store more successful.
Finding the right keywords for your Etsy store can be a bit of a challenge first of all to start seeing results. However, with the right research and tools, you can make sure that your store stands out among the competition. By doing your research, using keyword research tools, considering long-tail keywords, and using them in your titles and descriptions, you can make sure that your store is easily found by customers.